Who we are


Iceland On The Web is a family owned and run Icelandic travel agency offering a wide range of tours, excursions and authentic travel experiences in Iceland for travellers who wish to make the most of their visit to Iceland. We are dedicated to providing high quality trips for individual, group, and family holidays and tours in Iceland.

Iceland On The Web is a booking office and fully licenced travel agency, registered with and authorized by the Icelandic Tourist Board.

We have a large network of personally selected tour operators, as well as contacts and insider local connections, built on mutual trust and collaboration. This enables us to offer unrivalled expertise in destinations, diverse choice of unique locations, and a wide range of activities.

We believe in ongoing product improvement and creating original travel experiences to reflect our clients’ wishes. Our core values are integrity, cooperation, excellence of service delivery and commitment to responsible travel.

In addition to buses, boats, vans and cars, our associate tour operators are equipped with super-jeeps, vehicles specially modified for Icelandic wilderness terrains, enabling visitors to reach the rarely explored locations. The jeeps are modified for difficult conditions: to cross fast flowing glacial rivers, drive on rough mountain tracks, in deep snow and to cruise glaciers.

The remarkable scope of our team members’ and suppliers’ combined resources and expertise enables us to deliver truly authentic travel experiences to our customers which engage, enrich, delight and create lasting memories.

Iceland On The Web team and our associates have substantial travel experience, explorer spirit and passion for nature and journeys. As well as being qualified professionals as driver guides and travel planners, our team members and associate tour operators also have expertise as expedition leaders, ice climbers, hiking, trekking and super jeep safari guides, mountain search and rescue volunteers, film makers, photographers, certified 4x4 instructors, Nordic and Arctic experts, geology and glaciology enthusiasts, as well as Icelandic history and saga scholars.

Our team is friendly, passionate about travel and dedicated to providing outstanding service, seeing happy clients and making clients’ dream vacations come true. We have a company-wide commitment to find ideal travel options for our clients.

Iceland On The Web team are also passionate about Iceland. Our website offers a wealth of information on Iceland’s unique natural phenomena, historical and cultural treasures, regional diversity, as well as helpful information for travellers. Our articles have been quoted and referred to by international media.

We are dedicated to introducing and promoting Iceland and making Iceland accessible to visitors through the best tours and an outstanding level of service. We take pride in showing off our uniquely beautiful country, and like sharing the joy of new discoveries with our fellow travel enthusiasts.

Iceland On The Web | Telephone: + (354) 445 8081
Street: Línakur 1 | Zip: 210 | City: Gardabaer | Country: Iceland
Reg. No. 590110-1080 





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